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IJSTR >> Volume 9 - Issue 7, July 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Impact Of Tourism Marketing On The Attracting Local Tourists In The Libyan Central Region

[Full Text]

 

AUTHOR(S)

Ali Mohamed Ali Akasha, Albattat Ahmad, Jacquline Tham

 

KEYWORDS

Impact, Tourism Marketing, Attraction, Local Tourists, Libya.

 

ABSTRACT

The tourist services sector is currently undergoing a distinct phase characterized by radical changes, excluding traditional ways and means of doing business, which have been carried out outside the sector. The objectives of this study are to study local tourists in the tourism areas of the central region of Libya; The descriptive analytical method to describe the problem of the study and then analyze it to reach the results. The sample of the study included the visitors and tourists of the different tourist areas with their different scientific qualifications. The descriptive statistics, and the package of statistical programs for social sciences (SPSS). In Libyan central region industry, Tourist Attraction to the company is very crucial to the ‘Tourism marketing’ concept knowledge especially regarding engineering, procurement, and construction. Employees from that equipment product assembly who able to share their ‘Tourism marketing’ knowledge to their customer will bring satisfaction from the customer as well. Thus, it is a high recommendation for the entire production equipment assembly organisation to implement and distribute the ‘Tourism marketing’ knowledge among the employees. Operation management will have much easier distribute all the organisation knows when they able to implement an effective knowledge distribution method. Usually, barrier happened in the knowledge distribution due to information from the creator is biased through words understanding by the applier. This knowledge barrier and biased issue typically happen for those activities which often apply Tourism Service.

 

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