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IJSTR >> Volume 3- Issue 9, September 2014 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



A Comparative Study On B2B Vs. B2C Based On Asia Pacific Region

[Full Text]

 

AUTHOR(S)

Swapan Kumar Saha, Ashraful aman, Md. shawkat Hossain, Aminul Islam, Ripa Sarder Rodela

 

KEYWORDS

Index Terms: principal of b2b and b2c, characteristics of b2b and b2c with differences, supply chain of b2b and b2c with differences, target audiences of b2b and b2c market, purchasing process of b2b and b2c, transaction process of b2b and b2c, distributor channel of b2b and b2c, b2b and b2c buyers behavior.

 

ABSTRACT

Abstracts: B2b (business to business) and b2c (business to consumer) refers to business dealings between two businesses and business to consumer. B2b business can be between manufactures and wholesalers or retailers. B2b and b2c marketing are developing rapidly. Especially the transaction process though internet in Asia pacific region. Not only are these there several differences between b2b and b2c. The pricing process of b2b and b2c are much different also the supply chain of b2b and b2c are bit similar but has some differences. In Asia pacific region the future of b2b and b2c market is promising but there are some ongoing and upcoming challenges. If we overcome them then our b2b and b2c market will be a largest market in Asia pacific region and all over the world.

 

REFERENCES

[1] Elaine J. Hom [2013] What is B2B, Business to Business Marketing [online] August 27, 2013 Available from: http://www.businessnewsdaily.com/5000-what-is-b2b.html [Accessed: 9th Jun, 2014]

[2] Elaine J. Hom [2013] What is B2C [online] September 11, 2013 Available from: http://www.businessnewsdaily.com/5085-what-is-b2c.html [Accessed: 9 Jun, 2014]

[3] Chris Williams (2010), 6 Characteristics of a Perfect B2C Energy Efficiency Company [online] September, 3 2010, Available from: http://www.renewableenergyworld.com/rea/blog/post/2010/09/6-characteristics-of-a-perfect-b2c-energy-efficiency-company[Accessed: 23 February, 2014]

[4] Study Mode, B2B vs. B2C Supply Chain [online] January,2007,Available from:http://www.studymode.com/essays/B2B-Vs-B2C-Supply-Chain-104280.html[Accessed: 22 February, 2014]

[5] Subhajit Goswami [2014] Generic Business Process Changes for B2B and B2C in eCommerce, [online] June 12, 2014 Available from: http://www.insync.co.in/generic-business-process-changes-b2b-b2c-ecommerce/ [Accessed: 18 June, 2014]

[6] Syeda Ishrat J [2013] How to Select the Right B2B Distribution Channel Structure [online] November 19, 2013, Available from: http://main.omanobserver.om/?p=31695 [Accessed: 22 February, 2014]

[7] Apex Two[2012] B2B vs. B2C Marketing [online] August 5, 2012, Available from: http://apextwo.com/b2b-vs-b2c-marketing-difference-why-it-matters/ [Accessed: 23 February, 2014]

[8] Web Book, [online] Available from: http://www.web-books.com/eLibrary/Books/B0/B64/IMG/fwk-tanner-fig08_005.jpg [Accessed: 24 February, 2014]