A Comparative Study On B2B Vs. B2C Based On Asia Pacific Region
Swapan Kumar Saha, Ashraful aman, Md. shawkat Hossain, Aminul Islam, Ripa Sarder Rodela
Index Terms: principal of b2b and b2c, characteristics of b2b and b2c with differences, supply chain of b2b and b2c with differences, target audiences of b2b and b2c market, purchasing process of b2b and b2c, transaction process of b2b and b2c, distributor channel of b2b and b2c, b2b and b2c buyers behavior.
Abstracts: B2b (business to business) and b2c (business to consumer) refers to business dealings between two businesses and business to consumer. B2b business can be between manufactures and wholesalers or retailers. B2b and b2c marketing are developing rapidly. Especially the transaction process though internet in Asia pacific region. Not only are these there several differences between b2b and b2c. The pricing process of b2b and b2c are much different also the supply chain of b2b and b2c are bit similar but has some differences. In Asia pacific region the future of b2b and b2c market is promising but there are some ongoing and upcoming challenges. If we overcome them then our b2b and b2c market will be a largest market in Asia pacific region and all over the world.
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