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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 8, August 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Decision Support System Using Data Warehouse For Top Marketer

[Full Text]

 

AUTHOR(S)

Abba Suganda Girsang, Sani Muhamad Isa, Sherly Oktafiani, Gannisnahayu Dinda

 

KEYWORDS

Marketing, Data Warehouse, Bonus System, Decision Support System.

 

ABSTRACT

Marketing is an important thing that greatly influences the growth of the company. If marketing performance is good, then the company will also develop well. But in today's conditions, we often find that marketing motivation is often overlooked or not too cared for. So that performance decreases and will be very detrimental to the company. However, marketing motivation needs to be improved by determining the top marketers through a bonus system. Where the use of data warehouse will be carried out as the best Decision Support System (DSS) for manager in determining the top marketers. With the use of data warehouses, large amounts of data can be prayed in such a way as to produce information that is useful for managers in decision making.

 

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