International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 8, August 2019 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Creative Team Strategy in Marketing TVC BBM Advertising Content for Middle East

[Full Text]



Alvin Atmadja, Ebnu Yufriadi



Advertising, Creative Process, Wallas



This study is proposed to know the steps pf creative process, concept determination, and segmentatiojn research of BBM for middle east ads produced by PT VIP. This is a qualitative research type case study that uses the technique of collecting interview data in depth to the key informant who is a creative team at PT. VIP and using triangulation of sources, methods and theories of Wallas creative process as a technique of data validity. The result of this research is the creative process of this commercial video through the stages proposed by Wallas: preparation, incubation, illumination and verification



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