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IJSTR >> Volume 8 - Issue 8, August 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Activities Of Media Relations By PT IDC Indonesia In Maintaining The Company Image

[Full Text]

 

AUTHOR(S)

Fitria Kholwatiandhani, Sari Ramadanty

 

KEYWORDS

Corporate Image, Media Relations, Public Relations

 

ABSTRACT

The purpose of the study is to determine the strategy of media relations conducted by PT IDC Indonesia to maintain corporate image. Challenges and solutions encountered in media relations activies. This research method with semi-stucture interviews, observation, literature study, and documentation. Data analysis using reduction technique, display, and verification. The results of this research indicate that PT IDC Indonesia conducting media relations to maintain a positive image by publicitize and promote the latest reasearch from PT IDC Indonesia. Basically a media relations activites that have been done by PT IDC Indonesia need to be improved with doing other media relations activities.

 

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