International Journal of Scientific & Technology Research

Home About Us Scope Editorial Board Blog/Latest News Contact Us
10th percentile
Powered by  Scopus
Scopus coverage:
Nov 2018 to May 2020


IJSTR >> Volume 8 - Issue 8, August 2019 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

The Activities Of Media Relations By PT IDC Indonesia In Maintaining The Company Image

[Full Text]



Fitria Kholwatiandhani, Sari Ramadanty



Corporate Image, Media Relations, Public Relations



The purpose of the study is to determine the strategy of media relations conducted by PT IDC Indonesia to maintain corporate image. Challenges and solutions encountered in media relations activies. This research method with semi-stucture interviews, observation, literature study, and documentation. Data analysis using reduction technique, display, and verification. The results of this research indicate that PT IDC Indonesia conducting media relations to maintain a positive image by publicitize and promote the latest reasearch from PT IDC Indonesia. Basically a media relations activites that have been done by PT IDC Indonesia need to be improved with doing other media relations activities.



[1] R. Ruslan, Manajemen Public Relations dan Media Komunikasi. Jakarta: Rajawali Pers, 2010.
[2] D. Wardhani, Media Relations: Sarana Membangun Reputasi Organisasi. Yogyakarta: Graha Ilmu, 2008.
[3] R. Darmastuti, Media Relations: Konsep, Strategi, dan Aplikasi. 2012.
[4] E. B. A. Hamdi, “Metode penelitian kuantitatif aplikasi dalam pendidikan,” 2015.
[5] E. Sugiarto, Menyusun Proposal Penelitian Kualitatif. Yogyakarta: Suaka Media, 2015.
[6] Sugiyono, Metode Penelitian Kualitatif dan R & D. Alfabeta, 2011.
[7] A. Elvinaro, Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Simbiosa Rekatama Media, 2010.
[8] Danandjaja, Peranan Humas dalam Perusahaan. Yogyakarta: Graha Ilmu, 2011.
[9] F. S. Sholikhah, “Strategi Media Relations PT. Telekomunikasi Indonesia, Tbk Untuk Meningkatkan Citra Perusahaan,” J. Komun., vol. 8, pp. 93–111, 2016.
[10] D. W. Supa, “The Academic Inquiry of Media Relations as both a Tactical and Strategies Function of Public Relations,” instituteforpr.org, vol. 1, pp. 1–15, 2014.
[11] G. Broom and B. Sha, “Cutlip and Center’s Effective Public Relations, 11th,” 2013.
[12] J. D. Puspita, “Strategi Media Relations PT. Bank CIMB Niaga, Tbk Kantor Pusat Jakarta Pasca Merger,” J. Visi Komun., vol. 14, pp. 16–30, 2015.
[13] H. R. B. K. G. Adikresna and H. Hafiar, “Strategi Media Relations PT. Astra International, Tbk Dalam Mempublikasikan Program Satu Indonesia,” J. Ilm. Komun., vol. 5, pp. 18–33, 2016.
[14] D. W. S. L. M. Zoch, “Dictating the News Understanding Newsworthiness from Journalistic Perspective.,” Public Relations Soc. Am., vol. 8, pp. 1–28, 2014.
[15] N. A. R. N. Varghese, “The Practical and Effects of Corporate Media Relations in Chennai: Beyond just Denials and Elvolving.,” Procedia Soc. Behav. Sci., vol. 155, pp. 271–276, 2014.