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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 8, August 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Role Of Digital Public Relations In Maintaining May May Salon Image

[Full Text]

 

AUTHOR(S)

Siti Murniasih, Sari Ramadanty

 

KEYWORDS

Digital Public Relations, Image, Public Relations, Salon, Social Media.

 

ABSTRACT

The purpose of the study, are to know how the role of digital public relations in maintaining the image and barriers of digital public relations in maintaining the image of May May salon. Research Method, which used in this research is qualitative research with qualitative descriptive approach. The data analysis used was semi structured interview, non-participant observation, literature study and documentation. The results, indicating that the role of digital public relations through social media is successful enough to better introduce May May salon to the public as well as to maintain the image. In addition, the obstacles that of digital public relations are largely contained in the content that is on the social media. The conclusion of this research is, the role of digital public relations through social media Facebook and Instagram is very important role for May May salon in maintaining the image. (SM).

 

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