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IJSTR >> Volume 8 - Issue 8, August 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Identifying The Factors Impacting Online Consumer Buying Behaviour

[Full Text]

 

AUTHOR(S)

Dr. Vandana Sonwaney, Snehal Chincholkar

 

KEYWORDS

Online retailing, Consumer buying behavior, Motivating factors, Demotivating factors.

 

ABSTRACT

Internet has changed the traditional retailing process drastically which is not only beneficial for sellers but also for buyers. During online buying process several factors motivated and demotivates the consumers which direct their buying intention. This study is an effort to identify the factors which impact online consumer buying behavior. This study also focused on non-metro cities consumers which are the future potential for e-retailers. Total 78 samples have been taken from defined tier-III cities. The data were collected through research questionnaires and further analyzed by employing the various statistical tests. Psychological factors and some demographic factors have been found significantly impacting consumer buying decisions.

 

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