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IJSTR >> Volume 8 - Issue 8, August 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



E-Commerce, Competitive Advantage And Business Performance Of Banyuwangi Small And Medium-Sized Enterprises

[Full Text]

 

AUTHOR(S)

M. S. Irwan Hariandi, T. A. Gumanti, E. Wahyudi

 

KEYWORDS

business performance, competitive advantage, e-commerce, SMEs

 

ABSTRACT

The aim of this research is to examine the mediating effect of competitive advantage on the relationship between e-commerce and performance of SMEs in Banyuwangi East Java Indonesia. It proposed a quantitative analysis in which uses proportionate sampling method to collect the data from 209 owner/managers SMEs. Four hypotheses were formulated to answer the research questions; (a) There is significant relationship between e-commerce and competitive advantage, (b) There is significant relationship between e-commerce and SMEs performance, (c) Competitive advantage mediates the correlation between e-commerce and SMEs performance, and (d) There is significant correlation between competitive advantage and SMEs performance. The findings revealed that no significant correlation exist between e-commerce and performance, but competitive advantage was found as mediator to totally correlate e-commerce and performance. These findings shows that owner/managers of SMEs can use e-commerce to gain competitive advantage and increase SMEs performance.

 

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