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IJSTR >> Volume 9 - Issue 8, August 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Strategic Flexibility In Mediating The Effect Of Entrepreneurial Orientation And Dynamic Environment On Firm Performance

[Full Text]

 

AUTHOR(S)

Yudi Nur Supriadi, Eeng Ahman, Lili Adi Wibowo, Chairul Furqon, Dodi Subagia

 

KEYWORDS

Dynamic Environment, Entrepreneurial Orientation, Firm Performance, Strategic Flexibility.

 

ABSTRACT

This paper aims to present the role model of mediating strategic flexibility to fill the research gap between entrepreneurial orientation and a dynamic environment on firm performance. The method used in this research quantitative descriptive research with a simple dissertation approach using SEM SMART-PLS statistics. Conceptual models are developed and empirically tested through surveys. The 150 respondents at the shoe firms. These firms are based in Banten Province, DKI Jakarta, and West Java Indonesia. The main finding of this study is that the mediating variable, in this case, strategic flexibility, about the influence of entrepreneurial orientation and dynamic environment on firm performance. The implication of this research shows that strategic flexibility has an important role in maintaining a business in the future, especially in facing business decline due to the impact of the COVID-19 pandemic on shoe firms. The novelty and originality of research that strategic flexibility is used to mediate the influence of entrepreneurial orientation and a dynamic environment have the potential to improve firm performance, and this is one of the new things in this research that is an attempt to fill this gap.

 

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