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IJSTR >> Volume 5 - Issue 9, September 2016 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Impact Of Website Design Features On Behavioral Intentions

[Full Text]

 

AUTHOR(S)

Chun-Chin Chiu, Hao-Erl Yang

 

KEYWORDS

Website Design Features, Uses and Gratifications Theory, TAM, Irritation, Flow Theory, Behavioral Intentions.

 

ABSTRACT

The design of a website interface plays an important role in online purchasing, and customers are more likely to visit and buy from better-designed websites. However, previous studies have not provided consistent information about the features a website should provide. Based on Hausman and Siekpe’s (2009) comprehensive model, this study aims to empirically verify whether the model can be applied in e-service markets to predict and explain website users’ behavioral intentions (trade intentions and revisit intentions). Based on the data from a survey of 303 Internet users, the results indicate that computer factors and human factors, the key website design features, are significantly related to website users' experiences: perceived usefulness, perceived entertainment value, and perceived informativeness, in turn, significantly affect the intermediary outcomes of attitude toward the site and, ultimately, influence users' behavioral intentions.

 

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