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IJSTR >> Volume 7 - Issue 10, October 2018 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Usage Of Information Technology In New Product Development Process

[Full Text]



Midohoabasi Essienubong



New Product Development, Information Technology, Start-ups



“Information technology” (IT) is used in this study to mean any computer, networking, storage, infrastructure, physical devices and software used to create, store, process, exchange and distribute any form of data. As there are advances in the capabilities of IT, companies and businesses involved in the creation of products leverage these capabilities to innovate and create new products. New product development (NPD) is a defined process for developing new products for the market and it is considered the primary step to making a product available to the market. To keep up with the market, firms must continue to innovate and develop new products to meet their customers’ dynamic needs. To highlight Information Technology (IT) used in new product development (NPD) process, an empirical research by qualitative analysis, using semi-structured interview methodology was conducted with nine start-up product development leaders. A conceptual model for the use of IT in NPD was created based on scientific theoretical literatures and the NPD framework for defining the stages of the NPD process. The study revealed that dependence on IT in NPD increases along the NPD process and the complexity of the IT tools employed also increases, needing more expertise and knowledge to maximise their use. The study further indicated that the development methodology adopted by firms in their NPD activities informed the choice of IT tools they employed in the NPD process.



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