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IJSTR >> Volume 8 - Issue 10, October 2019 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Usability Analysis In The Application Of Sugar Crm Sales Connect Using User Experience Method

[Full Text]



Deska Rayipangesti, Ahmad Nurul Fajar



Usability, user experience, sugar CRM, application, analysis



Internet usage in Indonesia is increased and the development has forced many companies to adapt the changes, especially to support sales activities. The problem is how to make people interested to use a new application named Sugar CRM Sales Connect that can provide ease in doing the job to the user to manage the entire sales data. The method used in this research is User Experience. This method is very effective for analyzing Usability an application because it can determine whether the user will return or not to the site. Methods of data collection consists of two parts, namely literature, a questionnaires survey and Usability Testing. The outcome of this study was to determine the level of Usability on the application. The results are :(1).First result relate with Usability. It was measured with five dimensions is Learnability, Efficiency, Memorability, Errors, and Satisfaction. This study evaluates the use of their Sugar CRM application Sales Connect that can be seen from the Open-Ended Question and Usability Testing. Ease of use for accessing the content will be the factors that affect the usability of the user. The result is very less or low Usability on the application. (2). The second result is User Experience was measured by six dimensions: Usability, Content, Pleasure, Perceived Usability, Classical Aesthetics and Expressive Aesthetics and the results obtained by the respondents assessment is smaller than the middle value (> 3.00) so that it can be categorized as not good and show that the respondents assessment on Sugar CRM Sales Connect arrested classified as negative because it is below the average ie 2.58 Usability, Content is 2.51, Pleasure is 1.54, Perceived Usability is 1.44, Classical Aesthetics is 2.41 and Expressive Aesthetics is 1.93..



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