Huyula

Local wisdom is much associated with the values, habits and positive traditions of a society. In the treasure of Gorontalo people's understanding, the creation of cultural values rests on Islamic values, as stated in the Holy Qur'an. This assertion has been indicated in principle: "Adat bersendi syara', syara' bersendi kitabullah". One of the cultures of Gorontalo people practised in their daily life patterns is huyula. The research objective is to find out how the huyula role in managing business entrepreneurs as well as opportunities and challenges in its application in Gorontalo Province. The results of this research indicate that the value of Huyula's philosophy reflects the development of the business world in Gorontalo province. The way in which Gorontalo business people do is to strengthen the workings of employees and make employees the best people, to support the achievement and performance of the company. Furthermore, the commitment that is built to care for and improve the quality and competence of employees, with attention and caring, will undoubtedly make employees as superior positive energy to produce the highest business turnover. Opportunities for the implementation of the values of togetherness in business practices in Gorontalo province include: the majority of Gorontalo's population are Muslim, and adhere to the cultural principle "Adatbersendisara', sara' bersendiKitabullah", an order to implement huyula culture is an instant mind-set, Persaigan unhealthy and afraid of taking risks, it is still often found in business activities in a small part of Gorontalo society.

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