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IJSTR >> Volume 8 - Issue 11, November 2019 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Negative Campaign Presidential Election 2019 On Indonesia National Integration

[Full Text]



Ratna Herawati, Novira Maharani Sukma



negative campaign, presidential election, national integration



The election of the President is very important because it opens opportunities for the people to actively participate in electing candidates for the President, therefore elections are a form of democracy. Every election has certainly held a campaign in an effort to introduce candidates to the President and get the hearts of the people. In the campaign, there are many ways that can be done, including conducting a campaign with a dialogical approach, face to face with the people with an enlightening and quality political education agenda. In the campaign it is often found that each team successfully conveys a negative campaign through a variety of political statements and methods that are expressed in provocative languages, sarcastic, and blasphemous by expressing each other’s ugliness or deficiencies in order to bring down opponents, as well as various tricks to get sympathy and support from the people. With the many negative campaign forms, it raises the question of whether there is an influence that has been made on Indonesia’s national integration. This study uses a normative juridical method with conceptual and statutory approaches. The results of this study that the negative campaign that occurred during the 2019 Presidential election tended to result in political polarization within the community, due to a strong commitment to each of the presidential candidates, giving rise to Indonesia’s national disintegration.



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