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The Critical Factors Of Corporate Social Responsibility (CSR) That Contribute Towards Consumer Behavior In The Ready-Made Garments (RMG) Industry Of Bangladesh
[Full Text]
AUTHOR(S)
Zoebur Rahman, Kamal Hossain, Atef Hasan
KEYWORDS
Consumer Behavior, CSR in Bangladesh, Ethical Labor Practices, Investment in environment, RMG industry of Bangladesh
ABSTRACT
Ethical gaps in the Ready-Made Garment industry of Bangladesh has emerged as a growing concern for the nation and the economy. The industry that is regarded as the backbone of the economy has come under global criticism for negligence in the fields of Corporate Social Responsibility. Although recent catastrophes has led to improvements in compliance, there needs to be further understanding of what areas of CSR needs to addressed intensely with regard to sustaining the industry in the competitive global markets. This paper analyses the relationship of the critical factors of internal and external factors of CSR linked to consumer behavior in the RMG industry of Bangladesh. The study has been developed using a myriad of supporting information gathered from consumers at notable stores located at Dhaka, Bangladesh. A vast pool of publications has been reviewed and evaluated to identify the key CSR factors that impact consumer behavior and a survey has been conducted with 110 respondents to accumulate realistic insights regarding the consumer trends in the industry with correspondence to CSR initiatives of the firms.
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