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IJSTR >> Volume 6 - Issue 10, October 2017 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Jember Fashion Carnaval Event Contributes In Improving Business Performance In The District Of Jember

[Full Text]

 

AUTHOR(S)

Yuris Maulana Akhmad, Isti Fadah, Istatuk Budi Yuswanto, Yuangga Ramad Ramadhan

 

KEYWORDS

JFC, Contributes, Batik, Performance, Jember

 

ABSTRACT

Jember develop Batik is used as one of the area's identity. Although less famous Jember batik with batik-batik in Java batik is actually in this area has existed since the time of the Dutch East Indies. The purpose of this study is: To know and explore the riches of jember batik, batik jember To see the potential, to analyze the fundamental problems faced by batik entrepreneurs jember, To analyze the fundamental problems faced by batik entrepreneurs jember, to determine the contribution of Jember Fashion Carnaval in increasing turnover batik Jember. This research is a qualitative descriptive study that describes the phenomenon in depth. This study uses primary data is the result of interviews with key people associated with the object of research. The results showed Batik Jember excavated from local wisdom that is inspired by the town of Jember commodities featured in the tobacco and cocoa industries Batik Jember able to increase revenues, especially those working in the batik industry. JFC proven to be a branding for the town of Jember. People know Jember not only as a producer of tobacco and cocoa, but as a city of world-class carnival

 

REFERENCES

[1] Batik Jember motif is from the local wisdom that is inspired by the town of Jember commodities featured in the tobacco, coffe and cocoa are favored by the public and tourists Jember.

[2] Batik Jember industry was able to increase revenue, especially those working in the batik industry.

[3] JFC proven to be a branding for the town of Jember. People know Jember not only as a producer of tobacco and cocoa, but as a city of world-class carnival.

[4] Event JFC every August featuring the title of SME products as complementary products including batik, so as to increase sales turnover batik .