IJSTR >> Volume 8 - Issue 1, January 2019 Edition

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AUTHOR(S)

Andria Sabarino, Jasman J. Ma'ruf, Sorayanti Utami, Murkhana, Muslim A Djalil

KEYWORDS

Service, Innovation, Brand Equity, Loyalty, Selection

ABSTRACT

This study aims to find out, describe the conditions of service, innovation, brand equity & viewer loyalty, analyze the effect of service for equity brands, analyze the impact of innovation on brand equity, analyze the effect of service on the loyalty of partners, analyze the influence of innovation on audience loyalty, analyze the influence of brand equity towards audience loyalty and, analyzing the indirect effects of service and innovation on audience loyalty through TVRI ACEH brand equity. The subject of this research is service & innovation, brand equity and audience loyalty. This study illustrates that service, brand equity & audience loyalty has been running well, service has an effect on the added value of a service or product, innovation has an effect on audience loyalty. The results of this study also prove that innovation is sensitive to audience loyalty & has an indirect impact on service, innovation for the loyalty of viewers with brand equity.

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