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IJSTR >> Volume 8 - Issue 11, November 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



A Study Of Preference Of Telecoms Operatorss Amongst College Students In Mumbaii

[Full Text]

 

AUTHOR(S)

Shaswat Shetty

 

KEYWORDS

Differentiate Dedication, Key Challenges, Customer Base, and Telecom Service Provider.

 

ABSTRACT

Branding is regarded as one of the key functions of marketing. Without brand name, it is difficult to differentiate your product in the market. Branding has a lasting impact on the minds of the customers. Brand preference can thus be said as the extent to which customers or users give priority to one brand over the other. Brand preference is the result of company’s dedication, hard work and quality goods and services. The goal of very organization is to improve customer loyalty as loyal customers assist the company in achieving its long term objectives of profitability and growth. In our country, the telecom industry is advancing at a great pace. The total number of telephone subscribers in India reached around 1189.28 million as on 31 July 2019(Press Release on Telecom Subscription Data as on 31/7/2019).There are several telecom providers in the market. The advent of Reliance JIO in the market has made a significant impact on the customer base of other providers. The research paper aims to study the brand preference of telecom operators amongst college students in Mumbai. It also endeavors to find out the key challenges faced by the users with reference to telecom services. Analysis is also done to know if the users are happy with the services provided by their existing telecom service provider.

 

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