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IJSTR >> Volume 8 - Issue 11, November 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Improvement Strategies For Sharia Financial Literacy On Creative Economy

[Full Text]

 

AUTHOR(S)

Ahmad Ma’ruf

 

KEYWORDS

Financial Literacy, Small Medium Enterprise (SME), Creative Economy, Penta Helix.

 

ABSTRACT

This study aimed to discover the comprehension of business actors of Small Medium Enterprises (SME) in creative industry sector on the concept of sharia finance as well as formulating the development strategy of financial literacy toward business actors of creative industries. This study used a qualitative approach of case study in Yogyakarta Special Region, Indonesia. The types of data used are primary and secondary data. The data analysis was performed through a descriptive-statistical analysis, and the policy formulation was done through SWOT analysis. This study found that the index of sharia financial literacy on the majority of SMEs in the creative industry sector is in the medium category (sufficient literate). The improvement strategies for financial literacy are performed through a) the strategy of collaboration between stakeholders (penta-helix); b) the establishment of education centers and the socialization of sharia finance at regional level; c) sharia-based bank and non-bank financial institutions should be more aggressive in providing financial services to SMEs.

 

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