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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 11, November 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Role Of Technology Acceptance Model On Rhb Mobile Banking

[Full Text]

 

AUTHOR(S)

Ahmad Adzri Bin Abdul Halim Shah, Anuar Shah Bin Bali Mahomed, Rana Mohsin Ali, Raja Nerina Binti Raja Yusof

 

KEYWORDS

Mobile banking, Technology acceptance model, perceived ease of use, perceived usefulness, perceived trust, intention to use, internet banking.

 

ABSTRACT

Mobile banking developments and trends in recent years had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the role of Technology Acceptance Model on RHB Mobile Banking. The sample used in this study includes 85 responses of RHB Mobile Banking users collected through structured questionnaire distributed via cyberspace. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that mobile banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and perceived trust were the key constructs for promoting mobile banking usage in Malaysia. Furthermore, the importance performance matrix analysis trust has seen the most important factor. Thus, banks can focus on cultivation of positive trust beliefs about mobile banking among prospect customers.

 

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