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International Journal of Scientific & Technology Research

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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Improving The Quality of Early Childhood Education Through Branding Management

[Full Text]

 

AUTHOR(S)

Suyadi

 

KEYWORDS

management, positioning, differentiation, branding.

 

ABSTRACT

The ability to manage modern educational institutions by choosing positioning, differentiation, and branding is a force that can influence consumers (communities) to become loyal customers. This study aims to develop a model to raise the image of early childhood education institutions through training activities and imaging management assistance. This activity attends by 36 Principals and Teachers from 20 Raudhatul Athfal educational institutions in the City of Denpasar within the Ministry of Religion of the Province of Bali. The method is carried out with community development in which the community (community members of RA) is directed to achieve better social, economic, and cultural conditions through branding management training. With this training, it expects that RA education institutions can be more independent with better quality. The results of this research are: (1) Participants have knowledge and skills to develop the competitive school, (2) Where the position of the institution in the community, (3) How to differentiate the school, and (4) How to effectively school's marketing.

 

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