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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Measuring The Effectiveness Of Online Personal Branding Program For Job Seekers To Improve The Intention Of Developing Digital Reputation

[Full Text]

 

AUTHOR(S)

Abdul Haris Fitri Anto, Sugiyarta Stanislaus, Sugiariyanti, Amri Hana Muhammad, Chamila Ahda Soraya Rahma

 

KEYWORDS

Job seekers, online personal branding, digital reputation, millenials

 

ABSTRACT

Today employment providers consider the digital reputation of job applicants as one aspect in evaluating the suitability of applicants with the position for which they are applying. Therefore, it is important for every job applicant to develop a digital reputation. The purpose of this study is to measure the effectiveness of online personal branding (OPB) training in increasing the intention to develop a digital reputation among job applicants. This research was conducted with the pretest-posttest experimental design method without a control group. By involving 21 experiments from job seekers, the OPB training focused on aspects of the person, paper, and internet. The online personal branding intention questionnaire (KIOPB) consisting of aspects of attitude, subjective norm, and perceived behavioral control was used as an instrument to collect pretest-posttest data. Overall, paired t-test results indicate that the intention of job applicants has increased significantly. This means that OPB training has succeeded in increasing the intention of job seekers to build a digital reputation for the success of applying for a job. The findings and limitations of the study are further discussed in the article.

 

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