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International Journal of Scientific & Technology Research

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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Business Financing Preferences For Traditional Market Sellers

[Full Text]

 

AUTHOR(S)

Riswanda Imawan, Dwi Wulandari, Bagus Shandy Narmaditya

 

KEYWORDS

Business Financing; Trader Preferences; Financing Sources

 

ABSTRACT

This study examines the preferences of the traditional market seller in choosing their business financing. Further, the research intended to deeply understand the sellers’ behaviour in managing their businesses and factors affecting sellers choosing their financing. The research applied a descriptive qualitative method by applying an in-depth interview. This study was conducted in Lawang Market in Malang as the sample of the research. The findings showed that traders proposed four sources for their financing namely their own capital, cooperatives, banks, and social gathering. Moreover, the preference of traders in choosing formal and informal financial institutions was influenced several factors such as the complexity of administration and procedures, the amount of interest offered, the tenure of funds disbursement, and emotional motives.

 

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