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IJSTR >> Volume 8 - Issue 4, April 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Impacts Of Marketing Mix Factors On Decisions To Choose Pharmaceutical College Pharmacy

[Full Text]

 

AUTHOR(S)

Tunjung Widowati, Tatang Ary Gumanti, Zarah Puspitaningtyas

 

KEYWORDS

 

ABSTRACT

The aim of this study is to analyze the effect of marketing mix factors on the studentsí decision to choose a Pharmacy College of Jember of East Java, Indonesia. The samples concist of Year I, year II, and year II students amounting to 100 people. Results using multiple regression analysis show that only two factors, namely products and promotion, from the service marketing mix that influence the decision to choose the Pharmacy College of Jember. Further study is needed to use more specific characteristics of students and to use other organizations to test the external validity of the findings reprted in this study.

 

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