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IJSTR >> Volume 5 - Issue 5, May 2016 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Evaluation Of International Tourist Satisfaction In Weh Island Indonesia Using HOLSAT Model

[Full Text]



Dr. Syafruddin Chan



Tourist Satisfaction, Marine Tourism, Diving, Snorkeling, Holsat Model, Weh Island



The purpose of this research is to examine international tourist satisfaction in marine tourism, especially diving and snorkeling, in Weh Island Indonesia using Holsat Model. The data for this study come from survey in the field, by using questioners and interview, not only to tourists but also to other stakeholder such hotel owner, government officials, international NGO officers and other related parties. 200 Respondents were drawn from four (4) locations most tourists concentrated in Iboih, Sumur Tiga, Kota and Gapang by using stratified random sampling. The data was tabulated and processed by using Holsat Model that was developed by Tribe and Snaith (1998) as a research instrument for measuring holiday satisfaction. The international travelers were not really satisfied when visited Weh Island. This was because most of the attributes used to measure their satisfaction were still below their expectation. Thus, this finding is important for service providers like restaurants, travel agents, hotels, and tourist information centers in Weh Island to improve all the poor indicators rated by tourists. Furthermore, the findings demonstrate the usefulness of the HOLSAT model in three aspects: First; this study identifies tourists’ sense of satisfaction or dissatisfaction in terms of the various attributes of Weh Island as a holiday destination. Second; this study provides insights on how Weh Island is perceived as a holiday destination by international tourists. Third; this study provide a better approach to understanding of tourist behavior while they are visiting Weh Island, Based on the results of the comparison between expectations and experiences.



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