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IJSTR >> Volume 9 - Issue 6, June 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Servant Leadership Of Corporate Competitiveness Mediated By Business Transformation And Service Culture

[Full Text]

 

AUTHOR(S)

Christine Hutabarat, Suharyono, Hamidah Nayati Utami, Arik Prasetya

 

KEYWORDS

Servant Leadership, Corporate Competitiveness, Business Transformation, Service Culture

 

ABSTRACT

This research examined the effect of Servant Leadership on Corporate Competitiveness, mediated by Business Transformation and Service Culture. This research was analytical research with a quantitative approach.The location of the research is the Vessel PT. ASDP Indonesia Ferry (Persero) which is spread across all crossings of PT ASDP Indonesia Ferry (Persero). This research is survey research, using a questionnaire given to 150 respondents.The population in this study were all ship leaders in all crossings of PT ASDP Indonesia Ferry (Persero). There is a significant and positive influence between Servant Leadership on Business Transformation. There is a significant and positive influence between Servant Leadership on Service Culture. There is a significant influence between Servant Leadership on Corporate Competitiveness. There is a significant and positive influence between Business Transformation on Corporate Competitiveness. There is a significant and positive influence between Service Culture on Corporate Competitiveness. The originality is this study analyzes the management of the resources owned by PT ASDP in order to have a high level of company sustainability, namely by identifying the factors that affect Corporate Competitiveness.

 

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