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IJSTR >> Volume 9 - Issue 6, June 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Efficiency Performance And Productivity Of Creative Industries

[Full Text]



P. Eko Prasetyo, Fuad Zainul Dzaki



Productive Efficiency, Productivity, Profitability, Creative Industries, and Industrial Competitiveness



The performance of productive efficiency and productivity of industries is a signifant indicator to determine competitiveness. The purpose of this research is to investigate efficiency and productivity as determinants of the performance of the creative industries in Semarang Regency. The research method used is productive efficiency techniques and productivity levels of multifactor productivity (MFP) by applying the Marvin E model, Mundel model, and the APC (American Productivity Center) model. The results of the research show that the craft creative industries in the study area are found to be not efficient both technically, allocatively and productively, and are at a decreasing level of productivity. The results confirm that productive efficiency is an important factor in determining the level of productivity and profitability in the creative industries. There is an assumption that the low level of productive efficiency caused by energy costs and raw material management, is the main reason of the low level of productivity and profitability of the creative industries. The policy implication is that increasing productive efficiency is the key factor to stimulate the improvement of productivity and industrial competitiveness.



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