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IJSTR >> Volume 9 - Issue 6, June 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Innovative Behavior To The Success Of Women Entrepreneurs Of Indonesian Batik

[Full Text]

 

AUTHOR(S)

Nur Laily, Triyonowati, Wahidawati, Nur Fadjrih Asyik, Sukaris Sukaris

 

KEYWORDS

financial management, marketing strategy, female entrepreneurs, Batik industry.

 

ABSTRACT

Indonesian women may contribute to the economy from their private businesses at home. An example of women businesses is batik industry. Obviously, Indonesian women are considered having higher self-efficacy and innovative behavior to generate their success as batik entrepreneurs. However, the women entrepreneurs of jonegoro batik are indicated facing managerial problems. In particular, most of batik women entrepreneurs in Bojonegoro have difficulties in recording and managing the financial transactions. Recording accurate and precise financial transactions will help SMEs to prepare an effective financial strategy. This study aimed to improve financial management from traditional into a modern structure. Therefore, specific models of simple financial management should be developed into IT-based financial management. The planned system is designed for start-up SMEs in order to make a simple financial statement, profit and loss statement, and cost of goods sold. Thus, this study indicated a change in innovative behavior of Indonesian women entrepreneurs to increase their sales turnover.

 

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