A Comparison Of Effectiveness Of Service Advertising On TV Between Fijian And Chinese Consumers: A Case Of Macdonald's
[Full Text]
AUTHOR(S)
Navneel Shalendra Prasad, Asa Romeo Asa
KEYWORDS
Index Terms: TV advertisements, Service Advertising, Effectiveness, MacDonald’s, Fiji, China, Consumers
ABSTRACT
Abstract: In this paper we study the elements of a service advertisement that actually persuades a consumer to buy a meal at MacDonald's. This research has been done from the consumers point of view as to what they consider persuasive in a particular MacDonald's a TV advertisement. The research questioned consumers of Fiji and China mainly university students and job holders. Understanding what consumers are attracted to in TV advertisements will enable marketers to create in a similar manner and have the greatest reach.
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