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Typography And Local Culture: How Local Values Influence Batik Label Design In Yogyakarta And Surakarta
[Full Text]
AUTHOR(S)
Agung Zainal Muttakin Raden, Muhammad Iqbal Qeis
KEYWORDS
Batik Label, Typography, Local Culture, Vernacular Typography, Yogyakarta, Surakarta
ABSTRACT
Batik was incorporated into the Indonesian culture since the Majapahit era. At that time, the royal families of Majapahit Kingdom wore batik clothes for activities such as religious event or kingdom event. Since then, batik was seen as a symbol of nobility. The growth of batik industry, especially in Yogyakarta and Surakarta region, has produced a diverse motive and fabric quality of batik clothes. To help differentiate between these batik clothes, the owner of batik industries created batik labels with intricate design. This study focused on analysing the intricate design and typography found within three batik labels each from Yogyakarta and Surakarta Region to better understand the role of local culture and values in creating the batik label design using vernacular typography and cultural approach. The result shows that the local culture and values symbolically enforced by each keraton (kingdom-like body) and social system in Yogyakarta and Surakarta influenced the batik label design. The high cultured values of Yogyakarta keraton resulted in a more formal and rigid typefaces used in the batik label, giving off a classical feeling. Meanwhile, the more grass rooted values of Surakarta urban culture resulted in a fluid and flowing typefaces, giving off a trendy casual feeling.
REFERENCES
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