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IJSTR >> Volume 7 - Issue 8, August 2018 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Implication Of Characteristics Of Tourism Products Towards Marketing Strategy

[Full Text]

 

AUTHOR(S)

Bintang Madafuri

 

KEYWORDS

Tourism products, marketing strategies, marketing mix, tourist, tourism destination, characteristics tourism product, market tourism.

 

ABSTRACT

Strategy of tourism marketing product is started by determining the market which is initially heterogeneous in to homogenous groups. Hereafter, determining the market which is targeted. After, succeeding, the next step is positioning to build the product image and the last one is implementing the marketing mix which is representing the combination of some variables utilized to reach the target. There are some suggestions are related to this topic, the first one is doing marketing. It shall be started with the marketing segmentation. After the transaction finished, maintaining the relationship is required. The relationship represents the after-sales service which aim to remain the tourist nostalgia in order to make them revisit the tourist destination. Others, service provider shall optimize the role of human resources who have high competence, product diversification, competitive prices and intensive promotion.

 

REFERENCES

[1] Medlik, S. and Middleton. The Product of Formulation. Association International d’Expertes du Tourism. 1973.

[2] Pendit, Nyoman S. Ilmu Pariwisata Sebuah Pengantar Perdana. Edisi Terbaru. Jakarta: PT Pradnya Paramita. 2002.

[3] Sihite, Richard. Tourism Industry. Surabaya: SIC. 2000.

[4] Soekadijo, R.G. Anatomi Pariwisata. Jakarta: Gramedia Pustaka Utama. 1996.

[5] Yoeti, Oka A. Perencanaan Strategi Pemasaran Daerah Tujuan Wisata. Jakarta: PT Pradnya Paramita. 2005