IJSTR >> Volume 8 - Issue 9, September 2019 Edition

[Full Text]

AUTHOR(S)

Faiza A Bawuro, Alina Shamsuddin, Eta Wahab and Chinedu Caleb Chidozie

KEYWORDS

Prosocial Motivation, Innovative behaviour, Empirical Analysis, Social Exchange Theories, University Lecturers, Idea Generation, Idea Promotion, Nigeria

ABSTRACT

The limited research on innovative work behaviour in the public education system was a motivation for this study. The article examines the extent to which prosocial motivation influences innovative behaviour among selected public universities lecturers in Nigeria. Social exchange theory provided a theoretical underpinning for the study. The study used a cross-sectional design using a sample of 320 senior academics in the country. Stratified sampling technique was adopted, and also multivariate analysis of variance was utilised for the analysis. The study found that prosocial motivation has a significant influence on innovative behaviour of lecturers. The study concludes that a critical driver to improved innovation in the university system is through prosocial motivation. The study recommends that the government and management of the university system need to make an effort to ensure that lecturers are prosocially motivated. The study is a novelty as it validates the social exchange theory and closes the gap in the literature on prosocial motivation and innovative behaviour lacking in the university system.

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