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IJSTR >> Volume 9 - Issue 12, December 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Why Pac-Pad Could Not Succeed: A Case Study To Find Out What Went Wrong?

[Full Text]

 

AUTHOR(S)

Engr Umar Afzal, Dr. Sayed Fayaz Ahmed

 

KEYWORDS

PAC-PAD , IT Tablet, Product by Aviation Organization, First of its kind in Pakistan, New product development tools, Optimum model of NPD, Project success,

 

ABSTRACT

In this era of mythical innovations, technology is growing at the fastest pace which is providing new and mind opening products. The growing competition has opened the gates for new innovations like Laptops, notebooks, eBooks, iPad and tablets which are the examples of such revolutions. Companies strive to provide good products having greater value and at low cost and therefore employ best product development strategies. PAC-PAD is the Android Computer Tablets developed by one of the Aviation Organization in Pakistan. PAC-PAD could not succeed in the market like other Tablets available in the market at that time. The aim of the research work is to study different tools and techniques involved in the making of a new product and then analyze the development of a commercial use IT product made by Aviation Industrial Organization of Pakistan. First of all, detailed literature review has been carried out about New Product Development (NDP) techniques by different authors and subsequently the best tools implemented were sorted out. In this regard six New Product Developments Models (NDP) by famous authors were studied in detail and based on that an ideal model for new product development was made. In the next phase , steps followed by IT company which developed the IT product and steps to be followed according to ideal product development model were compared and delta was calculated where different steps were missed or not properly followed. After that the new product development techniques were applied on the IT Product and analyzed for their efficacy. The thesis also includes the different development phases of the IT product with its technical parameters, followed by comparison of the IT Product with other tablets in marketplace. A market survey was also carried out to know the view of people using this tablet. The thesis is finalized by conclusion and future research aspects.

 

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