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IJSTR >> Volume 9 - Issue 12, December 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Antecedent Continuance Intention Users Shopee Application In Samarinda City

[Full Text]

 

AUTHOR(S)

Prapdopo, Armini Ningsih, Bela Barus, Suramli, and Rizki Ade Putri

 

KEYWORDS

Perceived Ease of Use, Perceived Enjoyment, Personal Innovativeness, E-Trust, Attitude, Continuance Intention, Shopee Application.

 

ABSTRACT

This study aims to analyze the antecedents of continuance intention in Online Shopping Shopee Application users in Samarinda city. This study uses a quantitative approach using path analysis processed with IBM SPSS Statistics 23 software and Structural Equation Modeling (SEM) with IBM AMOS 5 software. This study uses a sample of 133 people taken from a number of Shopee application users in Samarinda city. Data were collected using a questionnaire given to respondents using the accidental method. The measurement scale uses a Likert scale with a score of 1 - 5. In this study also tested the validity and reliability test, classical assumption test and then carried out the estimation test with the fit model test. The results showed that perceived enjoyment, personal innovativeness and e-trust had a significant effect on attitude; perceived enjoyment, personal innovativeness and attitude have a significant effect on continuance intention; while the variable perceived ease of use had no significant effect on attitude, perceived ease of use and e-trust were also found to have no significant effect on continuance intention.

 

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