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A Study Of Impact Of Business Communication On Employability Of Management Graduates Using Factor Analysis
[Full Text]
AUTHOR(S)
Jyoti Mishra, Dr. Preeti Sharma
KEYWORDS
Exploratory Factor Analysis, Business Communication, Factor Analysis, Reliability Analysis, Employability, career, placement
ABSTRACT
In today’s highly competitive job market, the importance of strong communication skills cannot be overlooked. It has a direct bearing on the success ratio of a candidate in his placement journey. The paper outlines the importance of communication and its relation to the employability prospects of a candidate. The paper is written with an aim of fortifying the understanding of being well versed in communication skills and ascertaining the impact it has on the successful placement of students. In addition, it also analyses whether the students of metro have an added advantage over the students coming from Tier 2 cities. To fulfill the objectives of study different statistical techniques like reliability analysis, factor analysis and descriptive analysis have been used. The primary data which was collected through a self-constructed questionnaire has been used for the study.
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